RE/MAX Global Balloon Day Marks 30 Years of Flight

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RE/MAX of Western Canada Joins Worldwide Celebration of Anniversary

(Kelowna, BC Oct. 6, 2008) – RE/MAX of Western Canada will join RE/MAX offices around the globe in commemorating the 30th anniversary of the renowned RE/MAX Hot Air Balloon. Eight RE/MAX hot air balloons are scheduled to fly in Edmonton, Calgary, the Fraser Valley (of Vancouver), Winnipeg, Saskatoon, Regina and Grande Prairie to commemorate the first flight of a RE/MAX balloon, in 1978.

“It’s an excellent opportunity to celebrate our company’s heritage,” said Elton Ash, Regional Executive Vice President, RE/MAX of Western Canada. “The RE/MAX brand, including the balloon, is a big part of what’s made our brand so successful – it’s a symbol of our commitment to rise above the crowd and provide the most professional real estate services to real estate customers and clients in Western Canada.”

These flights will be held in conjunction with RE/MAX Hot Air Balloon flights at locations around the world. RE/MAX balloons will fly in a kaleidoscope of more than 700 colourful hot air balloons in the “Flight of the Nations Mass Ascension” during the Albuquerque International Balloon Fiesta, October 4-12, 2008. In Oregon, RE/MAX pilot Darren Kling, will attempt a crossing of the Cascade Mountains, taking off in the Willamette Valley, passing by Mt. Jefferson and landing near Bend.

The RE/MAX Hot Air Balloon Fleet is one of the largest in the world, with over 100 balloons located on six continents. The distinctive red, white and blue balloon, which represents the international real estate network, has become one of the most recognized corporate images in the world.

Because of the strong brand awareness it creates, the RE/MAX balloon has helped take the international franchisor to the top of several national and international brand rankings including Advertising Age’s Top 200 US Megabrands and Entrepreneur Magazine’s Franchise 500 Survey. In these two surveys, RE/MAX was the highest ranked real estate franchisor. In the Entrepreneur Franchise 500, RE/MAX has been the highest ranked real estate franchisor for eight of the last ten years.

Information about the RE/MAX Hot Air Balloon program can be found at www.remax.com.